Craveworthy Brands Expands 'Bet on the Bite' Food Offers

Restaurant group Craveworthy Brands has expanded its "Bet on the Bite" promotion, which allows customers to receive select food items free of charge on July 14. The initiative, encompassing 14 Craveworthy-owned brands across more than 200 locations nationwide, represents an increased commitment following strong initial guest interest.

Under the promotion, customers must register online in advance to unlock an offer from their chosen brand. The specific free items vary by restaurant chain and include offerings such as Big Chicken's "Two Piece Chicken Tender Basket," Gregorys Coffee's "4-ounce Cold Brew," and a "Chocolate Chip Cookie" from Dirty Dough. A full list of offers and registration links are available on the "Bet on the Bite" website.

Gregg Majewski, founder and CEO of Craveworthy, characterized the expansion as a bold move. "We made a bet on ourselves," Majewski stated. "Then we decided the bet wasn't big enough. We want to put more food and bigger offers on the table for our guests, providing more opportunities for them to discover their next favorite craving."

The campaign aims to attract new customers to Craveworthy's diverse restaurant portfolio. Participating brands include concepts such as Big Chicken, Gregorys Coffee, Dirty Dough, and Fresh Brothers, each highlighting one of its popular menu items. The event is open to all registered customers seeking to sample the offerings on July 14.