Crédit Agricole sponsors French Cup Finals at Stade de France

Crédit Agricole was the title sponsor for the final match of the French Cup football competition, which took place at the Stade de France in Paris in late May. The final saw RC Lens compete against OGC Nice, marking the conclusion of the domestic cup season.

This year represented Crédit Agricole's first as the naming sponsor for the competition. The day also featured the final of the Coupe Gambardella, a tournament for promising young players.

The bank implemented a comprehensive activation plan surrounding the event, encompassing both on-site activities and digital engagement. The objective was to enhance the fan experience and celebrate the partnership with its regional banks.

The campaign included social media ticket giveaways, stadium-based attractions such as the "Haircut" activation, and on-pitch challenges during halftime. The "Man of the Match" award was also presented by Crédit Agricole representatives. Promotion efforts extended to digital media platforms and television advertisements.