Creator Invoices eBay $3,120 for Social Media Comment
Artist Seb sent an invoice to eBay for social media exposure after the e-commerce giant commented on his Instagram post, generating over 15 million views.
A content creator and artist known online as Seb has issued a 3,120 dollar invoice to e-commerce company eBay after its official account commented on his Instagram Reel.
The incident began when an eBay account commented on Seb's post with "you called for us?" Seb responded with "no i didn’t" and "I don’t even like eBay," with both replies garnering hundreds of thousands of likes.
Seb, who shared the interaction in a video on TikTok, stated his intention to charge brands for using his comment section for publicity. The invoice priced "social media exposure via Instagram reel comment" at 1,200 dollars per 100,000 interactions.
The video detailing the event has accumulated over 15 million views across TikTok and Instagram, highlighting a potential shift in how brands engage with creators online and raising questions about compensation for digital engagement.