Croatia Launches Cinematic Tourism Film Starring John Malkovich

The Croatian National Tourist Board (CNTB) has officially launched a new film, "Croatia – I Hear It's Beautiful," starring actor John Malkovich. The production invites travelers to experience Croatia through storytelling rather than traditional sightseeing.

Developed by an award-winning creative team, the film aims to deepen the audience's understanding of Croatia's culture and history. It focuses on unique experiences and narratives, seeking to establish an emotional connection with potential visitors.

The CNTB believes this storytelling approach will differentiate Croatia in the global tourism market, highlighting the country's diversity and depth.

"Croatia – I Hear It's Beautiful" is part of a broader marketing strategy to boost Croatian tourism in the post-pandemic period and attract new visitor demographics. The film's release will be supported by various events and digital campaigns in key markets.