Croatian and Serbian Professionals Strengthen Partnerships Ahead of Expo 2027 Belgrade
Tourism and business professionals from Croatia and Serbia met in Zagreb to explore business opportunities before Expo 2027 Belgrade. Bilateral trade between the countries reached nearly EUR 1.9 billion in 2025.
ZAGREB, Croatia – Professionals from Croatia's and Serbia's tourism and business sectors convened in Zagreb on Sunday at the "Visit Expo B2B Networking" event to discuss concrete business opportunities ahead of Expo 2027 Belgrade, a specialized expo scheduled for 2027.
The event, which featured business presentations, a panel discussion, and targeted B2B meetings, aimed to bolster economic ties between Croatia and Serbia and foster new business avenues. Expo 2027 anticipates leveraging these established relationships to benefit the wider Western Balkan region.
"Expo 2027 aims to strengthen connections by creating a meeting point between the region and the broader European and global economy," stated Igor Kovačević, EXPO 2027's Chief Operations Officer. Zagreb was highlighted for its strategic position in linking the European Single Market with Serbia and the Western Balkans.
According to the Croatian Chamber of Economy, bilateral trade between the two nations approached EUR 1.9 billion in 2025. Expo 2027 is seen as a platform to deepen cooperation in sectors including tourism, transport, energy, IT, construction, and agriculture.
Expo 2027 Belgrade is scheduled to take place from May 15 to August 15, 2027, under the theme "Play for Humanity: Sport and Music for All." The event is projected to host over 140 international participants and attract approximately four million visitors.