CropX to Provide Soil Sensing Technology to Lincoln University and McCain Foods Farm
CropX has partnered with Lincoln University and McCain Foods to supply soil sensing technology to the NextGen Regenerative Farm in New Zealand. The collaboration aims to enhance water efficiency and soil health in agricultural practices.
CropX, an agricultural technology company, has been named a co-collaborator in the Lincoln University McCain Foods NextGen Regenerative Farm project in New Zealand. This eight-year initiative will compare regenerative and conventional farming systems in potato cultivation.
Under the agreement, CropX will provide its AI-powered digital agronomy platform, along with sensors for monitoring soil moisture, evapotranspiration, and weather. This technology is intended to improve irrigation efficiency and support sustainable farming practices by providing continuous field intelligence.
The NextGen Regenerative Farm project, established by Lincoln University and McCain Foods, aims to generate evidence supporting the adoption of regenerative agriculture. The research will examine soil health, water and nutrient use, crop performance, and long-term productivity.
McCain Foods is committed to implementing regenerative agriculture across its potato supply base by 2030. CropX's technology will contribute to optimizing irrigation management and providing real-time insights into soil conditions, thereby supporting science-based sustainability programs.