Crunch Fitness Franchisee Opens New Gym in Lilburn, Georgia

Blue Ridge Fitness Holdings LLC, a subsidiary of the Crunch Fitness franchise group CR Fitness Holdings, is opening a new Crunch Fitness gym in Lilburn, Georgia. The facility, located at 4051 Stone Mountain Highway, marks the 17th Crunch Fitness location in the greater Atlanta metropolitan area.

The new 28,262-square-foot fitness center represents a $5 million investment in the community. It features Crunch Fitness's latest 3.0 club design, offering a comprehensive range of cardio and strength training equipment. Amenities include Olympic platforms, a Group Fitness Studio, a Ride Cycle studio, a Hot Studio, a HIITZone functional training area, and a Relax and Recover area with HydroMassage®, alongside full-service locker rooms equipped with saunas.

The gym is scheduled to open for workouts on Thursday, October 15th. A grand opening celebration is planned for Saturday, October 17th, featuring fitness demonstrations, personal training specials, food, prizes, and local vendors. An earlier "sneak peek" event for the community will take place on Tuesday, October 13th, allowing early access and opportunities for founding member deals.

Tony Scrimale, CEO of CR Fitness Holdings, stated that Atlanta has a strong, active community and the company looks forward to providing a high-energy, welcoming gym. The opening is expected to generate more than 70 local jobs across various roles, including personal training, group fitness instruction, sales, operations, and member services.