Crunch Fitness Franchisee The Undefeated Tribe Surpasses 500,000 Members
The Undefeated Tribe, a major Crunch Fitness franchisee, has reached over 500,000 members across five states. The growth is attributed to affordable fitness offerings and a strong community focus.
The Undefeated Tribe, a rapidly expanding franchisee within the Crunch Fitness network, has announced that it has surpassed the 500,000-member mark. The milestone covers its operations across Texas, Oklahoma, Missouri, Minnesota, and New Mexico.
The company, founded in 2018 by Tony Hartl, attributes its success to a commitment to providing affordable, high-value fitness experiences. The Undefeated Tribe currently operates over 60 locations and has set a target to exceed 100 by 2028.
Growth has been fueled by fostering a strong club culture and operational efficiency, adhering to Crunch Fitness' "No Judgments" philosophy to cater to all fitness levels. The franchisee has received several accolades within the Crunch system, including "Franchisee of the Year" in 2021 and "Brand Builder of the Year" in 2023 and 2025.
Hartl stated that reaching 500,000 members is a testament to individuals investing in their health and acknowledged the team's role in creating welcoming environments. The company plans to continue its expansion to make fitness more accessible and create further career opportunities.