CubeAPM Challenges Datadog and New Relic With 80% Cheaper Observability Stack

Indian startup CubeAPM is challenging established players like Datadog and New Relic with an observability platform that claims to significantly reduce enterprise monitoring costs, potentially by as much as 60-80%. A key feature is its self-hosted architecture, which keeps customer data within their own cloud environments.

The founders, Vineet Chirania and Vijay Aggarwal, identified the need for such a solution through their own experiences scaling tech companies. They found that as applications grow and generate more telemetry data, monitoring costs become unpredictable and difficult to manage. Issues surrounding data residency and dashboard latency also presented challenges.

CubeAPM's approach involves installing its platform within the customer's own cloud infrastructure. This allows data to remain under client control, aiding compliance with data residency requirements. The company states this model also reduces data transfer costs and improves dashboard performance due to data proximity.

CubeAPM currently serves approximately 50 enterprise customers, including several prominent Indian companies. The startup reports nearly $1.5 million in annual recurring revenue (ARR), having tripled its revenue over the past year while remaining profitable since inception.

The company is targeting the global observability market, projected to reach $20 billion by 2031. CubeAPM's competitive edge is built on its architecture, focusing on self-hosting, data residency, and AI-assisted troubleshooting capabilities.