Customer Assurance in the Age of AI to Be Explored at Scottsdale Summit
Customer experience leaders face new challenges as AI reshapes interactions. The Customer Response Summit in Scottsdale will focus on building customer trust and assurance amidst accelerating automation.
Customer experience (CX) leaders are gathering in Scottsdale, Arizona, in late September for the Customer Response Summit (CRS). The event's central theme is "Customer Assurance," addressing how businesses can maintain customer trust as artificial intelligence (AI) rapidly transforms customer interactions.
New research from Execs In The Know indicates that 67% of contact centers now utilize some form of AI. However, leading organizations are shifting their focus beyond mere efficiency metrics, increasingly measuring success by customer resolution, trust, and overall experience, rather than just deflection rates.
The summit will convene CX leaders from prominent brands including Zillow, Turo, Corpay, The Ritz-Carlton Yacht Collection, Microsoft, Intuit, and Priceline. Discussions will center on the responsible deployment of AI, measuring trust, and strategies for building customer confidence and long-term loyalty throughout the customer journey.
"Customer Assurance has become one of the most important strategic priorities facing CX leaders today," stated Susan McDaniel, COO and Co-Founder of Execs In The Know. "AI may change how we serve customers, but it can never replace the trust that earns their loyalty." The CRS Scottsdale aims to equip leaders with insights to foster this trust and achieve operational excellence.