D'Addario Admits AI Used in Promotional Video

Musical instrument manufacturer D'Addario has acknowledged the use of artificial intelligence, namely the Suno platform, in a recent promotional video. The company had initially denied the claims for nearly two weeks, despite mounting evidence.

Earlier explanations from D'Addario cited issues such as low-quality export files, the use of plug-ins like Autotune creating digital noise, and AI-assisted mastering tools from LANDR and Logic. However, the company has now amended its original Instagram post, which denied the use of generative AI, to include a correction.

In an updated statement to its July 29th post, D'Addario admitted it was wrong and apologized for disseminating incorrect information. The company reaffirmed its commitment to transparency and accuracy in its communications.

The admission follows weeks of controversy and speculation regarding the integration of AI in music industry content creation. This incident prompts further discussion about AI's role in creative fields and the importance of corporate disclosure.