DailyObjects Targets INR 400 Crore Revenue Amid Growth
Indian accessories maker DailyObjects has reported crossing INR 200 crore in revenue for FY26 and aims for INR 400 crore in FY27. The company focuses on design-led products and direct sales channels.
DailyObjects, an Indian manufacturer of consumer electronics accessories, announced it has surpassed INR 200 crore in revenue for the fiscal year 2025-2026 and is targeting INR 400 crore for fiscal year 2026-2027. The company, which began with smartphone cases, has expanded its product line to include bags, charging products, and workspace accessories, nearly doubling its revenue year-on-year.
Founded in 2012 and focusing on smartphone cases from 2014, DailyObjects differentiated itself in a market crowded with inexpensive, often China-sourced products by emphasizing design and quality. This approach allowed the company to command premium prices from consumers seeking accessories that reflected personal style.
Rather than relying heavily on third-party marketplaces, DailyObjects has prioritized building its own direct sales channels. While acknowledging this as a slower and more demanding route, the company believes it is crucial for brand building and fostering direct customer relationships. Currently, nearly 70% of its sales originate from its own platforms.
The company expanded into bags in FY21, which now account for approximately 40-45% of its revenue and are manufactured in India at its own facility. In FY23, DailyObjects entered the charging products category with offerings like the modular wireless charging system NODE. While the company has previously reported net losses, it is now working towards EBITDA profitability.