Data Scientist Develops AI Solutions for K Group Customers
K Group's Data Scientist Matias Tiainen utilizes artificial intelligence to enhance customer experience. His work focuses on transforming data into practical customer applications.
Kesko Oyj (K Group) employs Data Scientist Matias Tiainen, 28, who develops AI-based solutions to improve customer shopping experiences. He is one of K Group's 500 IT and digital experts.
Tiainen works with data that helps understand customer purchasing decisions. His team processes customer data to identify areas like product recommendations and enhance the K-Ruoka app. He combines AI with business development and customer service improvements.
Tiainen, who originally began his career at K Group, conducted his dissertation for the company. His academic background in bioinformation technology and finance enables him to solve complex data problems. "The field of bioinformation technology is close to medical technology, as it involves gathering information about people and creating applications to improve well-being," Tiainen explains.
K Group values work that leverages customer data and offers its employees development opportunities. "Here, we solve problems from different perspectives every day, and new projects arrive steadily," Tiainen states. According to him, the company is not afraid to test new ideas, which promotes continuous innovation and development of customer service in the retail sector.