Dating App 3nder Rebrands as Feeld, Launches Android Version
Feeld, formerly known as 3nder, has officially rebranded and launched its first Android application on Google Play. The company seeks to establish itself as a platform for open-minded singles and couples.
Feeld, the dating app previously known as 3nder, has announced its rebranding and the launch of its Android application, now available on Google Play. The company positions itself as a platform for sexually curious singles and couples looking for connections beyond conventional norms.
The rebranding and Android launch proceed despite an ongoing lawsuit filed by Tinder. Feeld's team indicates a commitment to continued growth and development, unaffected by the legal dispute over the former name.
The company cites societal shifts towards greater acceptance of sexual fluidity and gender diversity, particularly among younger demographics. With a user base largely between 18 and 26 years old, Feeld aims to cater to evolving relationship and identity exploration.
Since its iOS launch in 2014, Feeld has amassed over 1.57 million members, with significant user activity and messaging volume. The expansion to Android is expected to broaden its reach, with Brazil identified as a key growth market. The app supports multiple languages including English, Spanish, Portuguese, and Russian.
Feeld founder Dimo Trifonov stated that the name change reflects a long-term vision to represent the app's broader scope beyond its initial focus. The company emphasizes its commitment to ethical practices and design, while contesting Tinder's claims that the original name infringed on its trademark and aimed to mislead users.