DAX US named exclusive advertising partner of TWiT podcast network
DAX US has been appointed the exclusive advertising partner for the TWiT podcast network, managing dynamic ad insertion, host reads, and distribution starting October 2026.
DAX US has been named the exclusive advertising partner for the TWiT podcast network, a prominent producer of technology news and analysis. The agreement, effective October 2026, will see DAX US manage dynamic ad insertion (DAI), host-read advertisements, and distribution for TWiT's full roster of podcasts.
Under the expanded partnership, DAX US will also oversee the distribution of TWiT's content through the Captivate platform. The company will collaborate with TWiT's internal team on integrated advertising opportunities, deepening the existing relationship.
The announcement coincides with TWiT's launch of its new podcast, "Hands-On AI," which focuses on the practical application of artificial intelligence tools. The show premieres October 1, providing brands a new avenue to reach a tech-savvy audience.
The collaboration aims to combine the direct engagement of host-read ads with the scale and targeting capabilities of dynamic ad insertion. TWiT's advertising calendar for 2027 is now open for both host-read and dynamic ad campaigns.