DEKUPLE Expands Services Through Acquisitions and Local Initiatives
DEKUPLE has acquired Ividence, a specialist in native advertising. The company has also launched the "Re-bons des bons d'achats" initiative to support the local economy.
DEKUPLE, formerly known as ADLPerformance, has strengthened its marketing and advertising services through strategic acquisitions. The company has acquired a majority stake in Ividence, a firm specializing in native advertising technologies. This acquisition is part of DEKUPLE's strategy to expand its digital marketing offerings and enhance the value provided to its clients.
The company has also introduced the "Les re-bons des bons d'achats" initiative. This program aims to support the local economy by offering consumers purchase vouchers usable at proximity merchants and artisans. The goal is to stimulate local consumption and aid small businesses in their economic recovery.
Furthermore, DEKUPLE reported robust financial growth in the first half of 2021, reflecting a strong demand for marketing and digital services. The company has also launched its "Family Square" geolocational marketing solution, promising significant improvements in marketing campaign efficiency.
These moves underscore DEKUPLE's commitment to providing comprehensive and effective solutions for businesses in an evolving market landscape, while also demonstrating dedication to supporting local economies and promoting sustainable practices.