DEKUPLE expands with acquisitions in Spain and the Netherlands
Advertising and marketing group DEKUPLE acquired majority stakes in Spanish agency After in May 2025 and Dutch firms Selmore and DotControl in January 2025, continuing its European expansion.
French advertising and marketing group DEKUPLE has continued its European expansion through several recent acquisitions.
In May 2025, DEKUPLE announced it had acquired a majority stake in the Spanish creative agency After. This follows the January 2025 acquisition of majority stakes in Dutch digital agencies Selmore (Amsterdam) and DotControl (Rotterdam). These moves are part of DEKUPLE's strategy to bolster its presence across the European market.
The group's acquisition activity has been consistent. In November 2024, DEKUPLE strengthened its position in the loyalty market by taking a majority stake in CoupdePoing. Also in November 2024, the group expanded internationally with a majority stake in GUD.berlin. In an earlier move in June 2024, DEKUPLE announced that its subsidiary Rocket Marketing acquired Ereferer, a platform specializing in automated netlinking.
Further back, in September 2023, DEKUPLE acquired a majority stake in the consulting agency Le Nouveau Bélier, enhancing its expertise in advertising strategy for the retail sector. These acquisitions illustrate DEKUPLE's strategy to consolidate its market position and broaden its service offerings.