Dekuple Launches New Customer Insight Unit
European data marketing group Dekuple has established Dékuple Insight, a new division focused on customer understanding and transforming data into performance levers.
The Dekuple group, a European leader in communication and data marketing, has announced the creation of Dékuple Insight. This new division is dedicated to customer understanding, aiming to transform data insights into strategic tools that drive brand growth.
Leveraging over 50 years of data expertise, Dekuple Insight collects and analyzes data from social platforms, digital channels, and search engines. The unit combines artificial intelligence with the expertise of its marketing and communication teams to produce actionable insights for marketing, communication, and innovation departments.
Thomas Zavrosa, who has over 20 years of experience in the field, will lead Dékuple Insight. He highlighted that the unit aims to provide businesses with actionable answers rather than just reports, addressing practical client questions about audiences and market trends.
Dékuple Insight builds on the group's established client work with brands such as YOP, MMV, and Marathon des Sables. The approach emphasizes a hybrid methodology combining data, AI, and human expertise to ensure that customer insights translate into measurable business value and innovation.