Denodo Named "One to Watch" in Snowflake's Marketing Data Stack Report

Denodo, a company operating in the data management sector, has received recognition as "One to Watch" in Snowflake's annual report, "The Modern Marketing Data Stack 2026: How Marketers Become Agents of Change in an AI-Driven World." The report identifies companies that are shaping the future of marketing technology through their innovation, growth, and customer impact within the Snowflake ecosystem.

This recognition highlights Denodo's strong position within the Snowflake environment and its momentum in assisting marketing organizations to unify, manage, and activate data for AI-driven insights and personalization. Vendors named "Ones to Watch" were selected based on demonstrated innovation, rapid market traction, and proven customer success, particularly in delivering differentiated capabilities that complement the Snowflake AI Data Cloud.

"We are honored to be 'One to Watch' in Snowflake's Modern Marketing Stack report," said Suresh Chandrasekaran, Executive Vice President at Denodo. "Denodo's logical data management capabilities are a force multiplier, and this translates to powerful capabilities for AI when we join forces with proven partners like Snowflake."

The fourth annual edition of Snowflake's report identifies technologies, solutions, and platforms most commonly adopted by Snowflake customers. By analyzing usage data from over 11,100 organizations, Snowflake highlights how trends such as AI, privacy, and data gravity are accelerating the evolution of Martech and Adtech across 13 key categories. Denodo provides the governed, high-quality data foundation that fuels AI and machine learning models, including those running on Snowflake.