DER TOUR Group presents European travel trends report and international growth strategy

DER TOUR Group held an international press conference at the ITB travel trade show in Berlin on March 4, 2026. At the event, CEO Christoph Debus presented the initial findings of the group's European Travel Trend Report.

The report analyzes travel patterns based on data from 13 European countries and booking analyses from 16 markets, supplemented by qualitative expertise from teams across 31 travel markets. The study aims to provide insights into current European traveler behavior and expectations.

During the conference, DER TOUR Group also shared its outlook for 2026 and detailed its strategic plans for international expansion. Key initiatives include the opening of new hotels and the implementation of a unified brand strategy for its Destination Management Companies.

The company aims to leverage these insights and strategic moves to strengthen its market position and adapt to evolving travel trends within Europe.