DER TOUR Group Report: Balance Guides Traveler Choices
DER TOUR Group's new report shows travelers are seeking a balance of wellbeing and activity on their holidays.
DER TOUR Group has released the second part of its European Travel Trend Report, focusing on how wellbeing and sport are influencing holiday planning and experiences.
The "Finding Balance" report indicates that European travelers are increasingly defining their time away by what they aim to gain – recovery, wellbeing, and renewed physical and mental energy.
Movement plays a significant role but is not viewed as a performance goal. Instead, travelers prioritize staying active to feel restored. This well-being framework is shaping holiday decisions.
The study involved 8,000 participants across 13 European markets, combined with DER TOUR Group booking data and expert insights, aiming to provide a comprehensive view of current European travel habits and expectations.