Dillas Primo Quesadillas Projects $20 Million in Revenue

Dillas Primo Quesadillas, a restaurant chain focused on quesadillas, is projecting $20 million in annual revenue. The company, which began operations in 2013, currently operates 11 locations across Texas and Louisiana. Average annual sales per location are approximately $2 million, with the top-performing store nearing $2.5 million in sales.

Husband-and-wife founders Kyle and Maggie Gordon established Dillas with the belief that quesadillas could become a significant fast-food category. The initial investment for their first restaurant in Plano, Texas, reached an estimated $500,000, exceeding their initial $200,000 budget. Funding was sourced from friends, family, and personal savings, as securing bank loans proved challenging at the time.

In 2021, Dillas launched its franchising program after establishing robust operational systems. The company's strategy centers on offering a diverse menu of quesadillas made with fresh ingredients. Future growth plans involve opening additional locations and refining the franchise model.

The founders' initial ambition to elevate the humble quesadilla into a prominent brand appears to be materializing. Dillas has successfully built brand recognition and customer loyalty through its commitment to quality ingredients and consistent operational standards across its network.