Dior Opens New Flagship Store in Beverly Hills
Fashion house Dior has opened its new four-story flagship store, "House of Dior Beverly Hills," on Rodeo Drive in Los Angeles. The space celebrates the brand's heritage and connection to California.
Fashion house Dior, part of the LVMH conglomerate, has opened its new flagship store, "House of Dior Beverly Hills," on the renowned Rodeo Drive in Los Angeles. The four-level space aims to honor Dior's heritage and its particular link to California.
Designed by architect Peter Marino, the store's interior is inspired by nature and floral motifs central to Christian Dior's work. It showcases ready-to-wear, leather goods, jewelry, and fragrance collections, integrating curated artworks.
The third floor features "Monsieur Dior," the Maison's first restaurant located outside of Paris, led by three-Michelin-star chef Dominique Crenn. The menu draws inspiration from Dior's timeless elegance and its historical ties to Hollywood.
Private VIP lounges are situated on the top floor, complete with a terrace offering views of Beverly Hills. This expansion underscores Dior's strategic presence in the U.S. luxury market.