Disney exploring free tier for streaming service
Disney is exploring the possibility of launching a free, ad-supported streaming tier for its Disney Plus service to broaden its customer base.
5 August 2026

Disney is currently exploring the possibility of introducing a free streaming tier for its Disney Plus service. Company executive Josh D'Amaro confirmed this during an earnings call on Wednesday.
D'Amaro stated that a free tier would help drive growth and reach a more price-sensitive customer segment. While he noted there were "nothing specific to announce today," he added that a free tier is "definitely something that we're considering."
Further details regarding content, pricing, and rollout are expected later. The move aims to address competition in the streaming market and attract new subscribers.
Original source: theverge.com