Disney's D23 Fan Event Expands Internationally
Disney's official fan club, D23, will hold its Asia debut in Singapore next summer. The event has grown from a small booth at Comic-Con into a major fan convention.
Walt Disney Company's official fan club, D23, is expanding its reach internationally with its first Asia debut set for Singapore next summer. The fan club, established 17 years ago, has significantly evolved from its origins.
D23 hosts a major biennial fan event in Anaheim, California. This year's event, renamed D23: The Ultimate Fan Event, has expanded to utilize both the Anaheim Convention Center and the Honda Center. It anticipates larger attendance and more programming than ever, featuring over 50 panels and presentations.
The event has also seen international growth over the years, with D23 events held in Japan in 2013 and São Paulo, Brazil in 2024. The Singapore event next summer marks a continuation of this global expansion.
D23 offers tiered membership levels, including free and paid options with various benefits. The organization has also embraced livestreaming and social media engagement to reach a broader audience, helping Disney maintain relevance amid audience fragmentation.
Disney's chief marketing and brand officer, Asad Ayaz, highlighted the event's role in uniting fans across brands like Marvel and Star Wars, offering a diverse experience of fandom culture.