Dogsee Chew Refused Demand To Drop 'Made in India' Label

Pet wellness brand Dogsee Chew refused a UK distributor's demand to remove the 'Made in India' label from its products, reflecting a past perception that India was not known for premium manufacturing. The startup declined the request and instead made the Himalayan origins of its yak cheese treats central to its brand story as it expanded internationally.

This strategy has proven successful, with Dogsee Chew now earning approximately 95% of its revenue from exports to over 30 countries. The decision to export was initially driven by necessity, as India's pet care market was still developing, and the company was unwilling to compromise on its product quality or premium positioning for the domestic market.

The brand's international expansion began after an initial inquiry from Spain, leading to subsequent growth in the UK, Europe, and the US. This approach highlights a broader trend of Indian consumer brands building global recognition by emphasizing quality and authenticity.

Dogsee Chew's experience underscores the evolving perception of Indian-made products globally. By leveraging its unique origin and maintaining product integrity, the company has established a strong international presence, moving beyond simple exports to building a recognized global brand.