Dove Men+Care Launches New Campaign with Basketball Player Karl-Anthony Towns

HOBOKEN, N.J. – August 24, 2026 – Dove Men+Care is launching a new campaign focused on how fragrance can transform everyday moments. The campaign emphasizes the role of scent in body wash products, presenting the shower as an opportunity to reset and set the tone for the day.

The campaign includes NBA basketball player Karl-Anthony Towns, who will help illustrate how personal grooming routines, particularly showering, can influence mood and confidence.

The brand believes fragrance has the power to shape how individuals present themselves and their overall outlook. The new body wash line utilizes plant-based ingredients and aims to empower men to find their personal "vibe."

This collaboration and campaign aim to raise consumer awareness about the significance of personal well-being and hygiene. The initiative seeks to elevate the daily shower from a mere cleansing activity to a moment for rejuvenation and self-discovery.