dpa offers webinar on SEO and GEO-optimized press releases

dpa Deutsche Presse-Agentur (dpa) is launching a webinar designed to teach PR professionals how to create press releases optimized for search engines (SEO) and local search (GEO) effectiveness. The training aims to improve the visibility of press releases in search engine results and AI-generated content summaries.

The webinar will address the specific requirements press releases must meet to achieve prominent placement in search results, such as those on Google. Speakers Thilo Hopert and Christian Hartung from dpa Custom Content will detail the significance of headlines, keywords, and text structure for content discoverability.

Participants will learn targeted optimization techniques for their texts. The session will also cover the role and proper use of multimedia content and high-quality backlinks in enhancing a press release's reach. The goal is to equip PR professionals with the knowledge to ensure their communications are effectively found online.

The event is scheduled for Friday, August 28, 2026, and will be conducted via MS Teams. Presentation materials will be provided to attendees afterward, and the format includes a Q&A session for specific inquiries.