dpHUE Brings Premium Hair Color Maintenance to Target Beauty Studio

Hair color brand dpHUE is expanding its reach by bringing its premium at-home hair color maintenance products to Target Beauty Studios. The initiative targets consumers seeking simple, low-commitment solutions for maintaining hair color.

Announced in Minneapolis in September 2026, the partnership aims to introduce dpHUE's offerings to a new generation of Target Beauty Studio customers. The brand, founded by Donna Pohlad, has focused on making professional-quality hair color more accessible for home use.

The curated assortment available at Target Beauty Studios emphasizes products designed for ease of use and effective color maintenance. This move aligns with a broader trend of consumers seeking premium beauty products within convenient retail environments.

The selection aims to lower the barrier to entry for premium hair color maintenance, providing consumers with accessible and effective at-home solutions.