DraftKings NFL Campaign Promotes Responsible Gambling Tools
DraftKings has launched a campaign to encourage the use of its responsible gambling tools during the NFL season, coinciding with Responsible Gaming Education Month in September. A sweepstakes rewards customers for engaging with these features.
DraftKings is promoting responsible gambling practices with a new campaign running throughout the NFL season, aligning with September's Responsible Gaming Education Month. The initiative aims to increase customer engagement with the company's player protection tools.
The campaign features a sweepstakes that incentivizes users to utilize DraftKings' responsible play features, such as My Budget Builder and My Stat Sheet. Prizes include tickets to NFL games, with a grand prize of a trip to Super Bowl LX in 2026.
My Budget Builder, introduced in June 2025, has seen positive adoption, according to the company. My Stat Sheet, which provides users with a personalized overview of their gaming activity, has been used by approximately 3.4 million customers since its launch.
As the NFL season commences, DraftKings is employing technology-driven programs to assist customers in making informed decisions. The company is also distributing its new Code of Responsible Play to provide clear guidance to its user base. This effort follows previous responsible gaming initiatives, including a recent advertisement developed in partnership with the UFC.