Dreame reportedly lays off staff, sees executive departures in auto project
Dreame's automotive project, "Skyline," has reportedly undergone multiple rounds of layoffs, with several senior executives also seeking new roles. Office space utilization has also reportedly decreased significantly.
Dreame's automotive venture, known internally as "Skyline," has reportedly experienced several rounds of layoffs, alongside departures of multiple senior executives. Reports also indicate that significant portions of the company's office space have become vacant.
The "Skyline" project was launched as part of Dreame's strategy to develop premium electric vehicles. The recent workforce reductions suggest a scaled-back operation, though the company has not made a formal announcement regarding the cessation of its automotive business.
These developments were first reported by IT Home, a Chinese publication. Specific details regarding the scale of the layoffs or the future of the project have not been officially disclosed by Dreame. The reported staff changes and underutilization of office space raise questions about the project's trajectory.