Drybridge No. 86 Aims to Elevate Non-Alcoholic Whiskey Rituals
Drybridge No. 86, a San Diego-based non-alcoholic whiskey-inspired spirit, is positioning itself beyond substitution, focusing on the sipping ritual and bar culture for 'Sober October'.
The non-alcoholic spirits market has largely focused on providing substitutes for alcoholic beverages. Drybridge No. 86, a San Diego-based company, is aiming to shift this focus by emphasizing the ritual of sipping and integration into bar culture.
Developed with the premise that an alcohol-free drink should offer a comparable experience to traditional whiskey, Drybridge No. 86 is designed for slow enjoyment, served in a substantial glass.
This year, the brand received significant industry recognition, securing three awards in 2026: 'American Whiskey of the Year' at the International Non-Alcoholic Competition, a Silver Award at the Summer PR%F Awards tasting competition, and a Double Gold award in the design category at the same event.
Co-founded by Navy veterans Sean Sailes and Jason Nichols, Drybridge No. 86 encourages consumers participating in 'Sober October' to maintain their social habits and enjoyment of nightlife without alcohol. The brand seeks to be part of these experiences, promoting a mindful approach to consumption.