Duluth Trading Expands Mobile Shopping Presence With Two Large Vans
Duluth Trading is expanding its mobile shopping experience by deploying two large "Dam Van" units, including a new "Bigger Dam Van," to reach customers at summer events nationwide.
Duluth Trading is enhancing its customer engagement strategy this summer by deploying two "Dam Van" mobile units to events across the country. The company, known for its workwear and outdoor apparel, is bringing its physical retail experience directly to consumers.
The new, larger "Bigger Dam Van" functions as the brand's first fully mobile retail space, allowing customers to browse and purchase items directly from the vehicle. By doubling its fleet on the road, Duluth Trading aims to increase its reach and connect with a broader audience this summer.
"Last year, we went on the road to meet our customers where they live, work and play," said Garth Weber, SVP of Brand, Marketing and Ecommerce. "To build on that initiative, we are expanding our fleet. Introducing a second van and our first-ever mobile retail experience allows us to scale our footprint, bringing Duluth's unique brand of humor and industrial-strength gear to more communities than ever before."
The mobile units will offer a selection of the company's products, including Fire Hose® workwear and Buck Naked® underwear. Events will also feature games, prizes, and giveaways. Duluth Trading plans to appear at key regional events throughout the summer, such as the Utah Days of '47 Rodeo and the Sturgis Motorcycle Rally.