Dutch Bros expands seasonal menu with new holiday items
Dutch Bros has introduced two new seasonal beverages and a holiday-themed food item across its network of over 1,225 locations.
Beverage chain Dutch Bros has updated its menu for the winter season, adding two new drinks—Merry Magic and Sprinkle Cookie—alongside a sugar cookie-flavored cake pop. These additions join returning seasonal offerings, including Hazelnut Truffle and Candy Cane.
The products are now available at all 1,225 Dutch Bros locations. The company is also utilizing nine distinct holiday-themed cup designs for its beverage service throughout the promotion.
Tana Davila, Chief Marketing Officer, stated that the company aims to enhance the customer experience with these additions during the holiday period. The company, which trades under the ticker BROS, continues to focus its operations on drive-thru specialty beverage service across the United States.