E-Commerce Agencies: The Reality and Challenges Behind Success Stories
Many e-commerce success stories present only part of the reality. Bruder Consulting emphasizes the importance of strategy, personal responsibility, and deeper marketing understanding for sustainable growth.
Many in the e-commerce sector publicize their success stories with impressive figures, but the reality is often more complex. Bruder Consulting e.K. notes that apparent successes are frequently achieved with already strong brands, leaving smaller and medium-sized businesses behind.
The company stresses that the role of an e-commerce agency is a partnership, not a complete transfer of responsibility. Difficulties and failures in agency collaborations often stem from incorrect expectations, a lack of marketing knowledge, unclear processes, and an avoidance of responsibility. Online retailers must understand the basics of marketing, such as advertising (Meta, Google Ads), organic social media, SEO, and email marketing, regardless of whether they outsource parts of these tasks.
According to Bruder Consulting, the foundation for sustainable growth is built through visibility and conversion optimization. Visibility can be established via SEO, social media, paid advertising, and user-generated content. Conversion optimization aims to increase sales with existing traffic by improving the e-commerce structure, customer experience, and checkout process.
The firm underscores that genuine and independent success in e-commerce requires a strategic approach and the development of in-house expertise. Bruder Consulting's objective is to integrate knowledge into client companies rather than creating dependency on service providers. Their model focuses on collaboration and building long-term capability for their clients.