E11EVEN Miami to Host Month-Long Themed Event Inspired by Grand Theft Auto VI
Nightclub E11EVEN Miami is rebranding its venue as 'NINE1NINE' for a month, featuring a series of events tied to the upcoming release of Grand Theft Auto VI.
From November 6 to December 6, 2026, the Miami nightclub E11EVEN will undergo a temporary aesthetic and thematic rebranding to NINE1NINE. The activation draws inspiration from the fictional 'Vice City' setting featured in the Grand Theft Auto video game series, specifically ahead of the launch of Grand Theft Auto VI.
The project includes a series of promotional events, beginning with a performance by musical artist Flo Rida on November 6. A dedicated launch party for the video game is scheduled for November 20. The collaboration highlights a growing trend of cross-promotional partnerships between the gaming industry and physical nightlife entertainment venues.
This residency serves as a marketing bridge between the digital world of Rockstar Games' franchise and Miami’s commercial hospitality sector. The venue intends to replicate elements of the game's setting within its physical space for the duration of the month-long program.