Earth Rated Partners With Tompkins Square Halloween Dog Parade

Pet product company Earth Rated has announced its partnership with the 36th Annual Tompkins Square Halloween Dog Parade. The event, known for drawing thousands of dogs in costumes, is set to take place in New York City on Saturday, October 17.

Earth Rated will host an activation at the parade's Festival Block, offering samples of its products, including wipes and pee pads. The company will also feature its poop bags, including odor-blocking and scented varieties, which will play a role in the parade's "Rorschach, What Do You See?" activation.

"Tompkins Square Park is the beating heart of dog culture in New York; there's no better stage to show pet parents what Earth Rated is all about," said Brian Etcovitch, who leads the partnership for Earth Rated. "We're not just showing up with product. We're showing up as part of the community, right alongside the dogs and the people who love them."

The parade, presented by Kismet and produced by New York Dog Parade, a nonprofit celebrating dog-human friendship, also collaborates with the ASPCA and Animal Care Centers of NYC to highlight adoptable dogs during "Adopt a Shelter Dog Month." Registration to march opens September 25 on NYDogParade.org.