ECN Launches ABM Matcher for Account-Based Marketing in Office Environments

Executive Channel Network (ECN), a leading operator of digital out-of-home (DOOH) media in European office buildings, has introduced ABM Matcher. This new planning tool enables advertisers and agencies to identify how well their target company lists align with the audience ECN reaches in premium office buildings across the UK, France, and Germany.

As brands increasingly focus on targeted planning and account-based marketing (ABM), ABM Matcher bridges digital targeting with precise out-of-home placements. Advertisers can securely upload their target company lists to ascertain the level of representation within ECN's audience, identifying opportunities to reach professionals and decision-makers in high-end office settings.

ABM Matcher is available through ECN's new website and forms part of a broader suite of planning aids. The platform also includes audience analysis, programmatic advertising resources, and location insights, aiming to provide advertisers with a centralized resource for ECN's capabilities.

ECN Global Managing Director Charles Parry-Okeden stated that the tool simplifies the transfer of ABM principles to out-of-home campaign planning. This, combined with the new website's planning resources, allows brands and agencies to more effectively engage with decision-makers in prime business environments.