EE and Netflix Launch Summer Campaign for EE TV
EE has launched a new summer campaign, 'EE TV: The Ultimate Flex,' showcasing flexible package options that include Netflix. The initiative highlights how households can adapt their entertainment choices during the holiday period.
EE has introduced a multi-channel brand campaign, 'EE TV: The Ultimate Flex,' designed to highlight the flexibility of its EE TV service in partnership with Netflix. The campaign aims to demonstrate how consumers can adjust their EE TV packages to include Netflix, providing access to a wide range of entertainment, drama, and sports content, particularly relevant during the summer holidays.
The campaign is built around the challenge of catering to diverse viewing preferences within households during summer breaks. EE TV offers flexible monthly package changes, allowing subscribers to modify their subscriptions on a monthly basis. The offering includes access to Netflix through selected EE TV and mobile plans, complementing a broad spectrum of content from free-to-air television to TNT Sports and HBO Max.
Marketing efforts will span various channels, including out-of-home advertising, radio, social media, and digital audio. The creative development was handled by EE's in-house agency, The Exchange, while media planning and buying are managed by WPP Media's OpenConnect team, with Posterscope overseeing the outdoor advertising component.
Furthermore, EE and Netflix will host campaign-related activations in three EE Experience Stores starting July 18. These locations will feature a Netflix-inspired sensory booth and offer exclusive Netflix merchandise. The in-store events are intended to showcase the simplicity, flexibility, and entertainment choices provided by EE TV.