Eight in Ten Companies Use Social Networks, Study Finds
A recent survey indicates that eight out of ten German companies utilize social networks. Facebook, Xing, and YouTube are the most popular platforms, with key objectives focused on increasing brand awareness and recognition.
Finanz Informatik GmbH & Co. KG has released findings from a Bitkom survey showing that eight out of ten German companies are actively using social networks. The study highlights the widespread adoption of these platforms across the corporate landscape.
The primary goal for most companies engaging on social media, cited by 85 percent, is to increase overall brand awareness. Additionally, 81 percent aim to boost brand or product recognition, while 72 percent focus on improving their corporate image.
Social media has also become a significant channel for recruitment. According to the survey, 62 percent of German businesses use these platforms to attract potential employees, underscoring its dual role in marketing and human resources.
The survey identified Facebook as the leading platform, used by 48 percent of companies. Xing follows closely with 47 percent usage, and YouTube is utilized by 43 percent. LinkedIn (36 percent) and Instagram (35 percent) are also significant channels for corporate communication.