Elanco Animal Health study shows sustained consumer spending on pet healthcare
A survey of over 2,000 U.S. consumers indicates that 93 percent of pet owners maintained or increased spending on animal health products over the last three months.
New research released by Elanco Animal Health reveals that pet healthcare remains a resilient category among U.S. households. According to the data, 93 percent of pet owners have either kept their spending levels steady or increased them in the recent quarter, suggesting that owners prioritize pet welfare regardless of broader economic volatility.
The findings point toward a shift in purchasing habits, specifically the rise of an omnichannel approach. Consumers are increasingly blending in-store visits with online platforms to secure products and services for their pets, forcing a shift in how veterinary and retail companies engage with their customer base.
This data highlights a consistent demand within the animal health industry. As consumer preferences move toward flexible purchasing models, companies must integrate digital and physical touchpoints to maintain market relevance.