Energy supplier eprimo partners with Sky for service bundling
German energy provider eprimo is bundling its green electricity contracts with Sky streaming subscriptions to attract new customers.
Energy supplier eprimo has launched a promotional partnership with media company Sky, offering new customers a 12-month subscription to Sky Entertainment Plus—including Netflix—when signing up for the 'eprimoStrom Entertainment Pur' electricity plan. The promotion began in September 2025.
This partnership reflects a strategy to differentiate energy services by cross-selling media and sports content. In addition to the new customer offer, existing eprimo customers can access a 15% discount on Sky service packages. The move comes as energy retailers seek to increase customer retention through value-added service bundles in a highly competitive market.
CEO Katja Steger stated that the integration of energy and entertainment is designed to meet modern consumer demand for combined home utility services. Further details regarding the terms of the campaign are available on the eprimo website.