Entrepreneur Clara Sieg Founded Loon Water on Filtration and Glass Bottles

For six months, former venture capitalist Clara Sieg traveled the United States seeking the perfect spring for her bottled water company. Her search revealed that no single source was without drawbacks. Sieg discovered that every spring contained some form of natural impurity, such as arsenic, nitrates, or radium, and that water quality fluctuated with seasons and weather.

These findings prompted Sieg to pivot her business strategy. Instead of relying on a single natural source, she decided to build her brand around a robust filtration process that ensures water safety and quality regardless of origin. The company also prioritizes sustainability by using glass bottles.

This new approach led to the creation of Loon Water. The company emphasizes transparency in its operations, making its filtration methods and sourcing information accessible to consumers. This commitment aims to build trust and assure customers of the product's purity and consistency.

Loon Water's dedication to quality and transparency has garnered attention from high-profile individuals. Notable fans of the brand include musician Justin Bieber and singer Dua Lipa, who reportedly appreciate the company's values and the standard of its product.