EP YAYING Debuts Spring/Summer 2027 Collection at MODE Shanghai Fashion Week
Fashion house EP YAYING is presenting its Spring/Summer 2027 collection at the MODE event during Shanghai Fashion Week. The collection highlights local materials including mulberry silk, yak down, and cashmere.
EP YAYING is showcasing its Spring/Summer 2027 collection at the MODE event during Shanghai Fashion Week, held from October 8-12, 2026. The presentation serves as the global buyer launch for the new season. The brand emphasizes high-end materials, Chinese craftsmanship, and cultural heritage, creating a space for international retailers to select and place orders.
The collection's material focus centers on the "YAYING Three Treasures": 6A-grade mulberry silk from Ningnan, Sichuan; snowfield yak down from Aba and Nagqu; and Alashan "white-on-white" cashmere. These materials are sourced through the brand's own supply chains, supporting its commitment to natural resources and artisanal skill.
EP YAYING's booth will feature five distinct lines: the main collection, the Blue Label collection with ethnic influences, the Red Label high-end range, alongside footwear, bags, accessories, and home lifestyle products. The main line includes workwear, relaxed everyday wear, and sporty fashion. The Blue Label draws inspiration from the cultural heritage of the Miao and Yi peoples.
The brand operates three creative centers in Paris, Shanghai, and Jiaxing, complemented by specialized ateliers. Through its participation at MODE Shanghai, EP YAYING aims to strengthen relationships with international buyers and promote the value of Chinese materials and craftsmanship in the global market.