Epic Games CEO renews criticism of Steam AI disclosure policies

Epic Games CEO Tim Sweeney has continued his vocal opposition to Steam’s policy requiring developers to disclose the use of generative AI in their games. Sweeney argues that these mandatory labels act as a forced political statement, which he believes makes developers vulnerable to targeted attacks from online extremist groups.

Since 2024, Valve’s Steam platform has required developers to disclose if generative AI is used in the creation of artwork, music, or game assets. While critics like Sweeney view the policy as irresponsible, Valve maintains that the labeling process is a matter of transparency for the gaming community. Data from recent Steam events shows widespread adoption, with nearly 20% of featured titles carrying AI disclosure tags.

This dispute coincides with an update to the Epic Games Store, which has faced significant technical issues and user complaints regarding stability. Despite Sweeny’s persistent criticism on various industry topics, Valve has maintained its current operational policies and has declined to respond to these specific grievances.