Epidemic Sound Predicts 11 YouTube Trends for 2025
Music and sound technology company Epidemic Sound has released its 2025 YouTube trend predictions. The report highlights the rise of animation, the resurgence of legacy topics, and the growing influence of video podcasts.
Epidemic Sound, a company specializing in music and audio technology, has published a report outlining 11 key trends expected to shape YouTube content in 2025. The analysis draws from multiple YouTube and Google reports, including global culture and trend analyses.
The report forecasts continued success for animated content, citing the independent studio Glitch's "The Amazing Digital Circus" as a prime example. The series has already amassed over 25 billion views related to its content, gained significant traction with young adult audiences, and secured a deal with Netflix.
Established topics and content formats are predicted to find new life on the platform. The report points to the marketing strategies around "Deadpool & Wolverine," leveraging YouTube for promotional opportunities, and instances like Brazil's CazéTV streaming the Olympics, as indicators of this trend.
Video podcasts are highlighted as a growing force challenging traditional media. The report notes that political candidates are increasingly opting for podcast appearances over conventional media interviews. Furthermore, the globalization of content, from K-pop to aesthetics inspired by India, is identified as a significant trend.
The report also emphasizes the evolving landscape of fandom, where audiences are increasingly creators themselves, fostering niche communities and trends. The role of short-form video content, such as YouTube Shorts, is identified as crucial for content discoverability and reach.