Epidemic Sound Releases Guide to Music Selection for Explainer Videos
Epidemic Sound has launched a blog series to help businesses choose appropriate background music for explainer videos. The guidance focuses on music's role in conveying messages and engaging audiences.
Music licensing company Epidemic Sound has initiated a blog series aimed at assisting businesses in selecting suitable music for their marketing videos. The first installment focuses specifically on explainer videos, a crucial format for companies introducing their products and services.
The series intends to help businesses avoid common pitfalls in background music selection. Inappropriate music can distract viewers and weaken the message's impact, particularly in technical B2B content. Epidemic Sound offers best practices and music suggestions to help create videos that set the right tone and enhance the company's narrative.
For explainer videos, music should align with the company's brand and the subject matter. For instance, dramatic music might suit cybersecurity services by emphasizing threats, whereas brighter, more creative tracks could be fitting for marketing tools, appealing to a creative audience.
The article highlights monday.com's explainer video as a successful example. Its funky soundtrack and dynamic volume adjustments during narration demonstrate how music can improve viewer experience and reinforce a positive product perception. Epidemic Sound provides links to similar music tracks within its own catalog.