Epson launches SureColor F370 printer and Cotton Primer for product personalization

Epson has launched its new SureColor F370 dye-sublimation printer, alongside a Cotton Primer solution designed to expand the application of direct-to-garment printing onto natural fibers. The company announced the products at PRINTING United Expo in Las Vegas.

The SureColor F370 is presented as a compact device intended to streamline the process of creating personalized products, such as apparel and accessories. This launch coincides with a growing market demand for customized and on-demand goods.

The newly developed Cotton Primer aims to enhance the effectiveness of sublimation printing on cotton and other natural fiber textiles. Historically, sublimation has performed best on synthetic materials, but this new primer aims to broaden the range of applicable fabrics.

Epson states that the printer and primer combination offers a solution for small and medium-sized businesses looking to enter or expand their offerings in the personalized product market. Attendees can view the new products at Epson's booth #C1945 during the expo.