EQT Acquires Majority Stake in Digital Visual Content Provider Freepik
Private equity firm EQT has agreed to acquire a majority stake in Spain-based Freepik Company, a provider of digital visual content. The acquisition aims to accelerate Freepik's growth in digital markets.
EQT Mid Market Europe fund has entered into an agreement to acquire a majority stake in Freepik Company, a Spanish provider of digital visual content. Freepik's founders and management team will remain as minority owners and continue to lead the company.
Founded in 2010 and headquartered in Málaga, Spain, Freepik offers a library of over 10 million graphic resources, including icons, vectors, and photos, to 32 million monthly users across more than 200 markets. The company has established a significant presence in the digital content market through its freemium business model, leveraging data from 5 billion downloads.
Freepik's growth is supported by trends such as the increase in digital advertising, the democratization of content production via social media, and the rising popularity of mobile media and online gaming. EQT intends to support Freepik's expansion by investing in the company's content library and its technology and user platforms.
EQT plans to strengthen Freepik's position in markets like the US and Asia by utilizing its global network and digital expertise. The objective is to become the leading platform for online content creators.