Erling Haaland becomes Midea global brand ambassador
Home appliance giant Midea has announced Manchester City striker Erling Haaland as its new global brand ambassador. The agreement extends Midea's partnership with the football club.
Midea, one of the world's largest home appliance producers, has named Manchester City striker Erling Haaland as its official global brand ambassador. The announcement is an extension of Midea's partnership with Manchester City, which began in January 2020 and was recently renewed in May.
The collaboration aims to connect Haaland's extensive fanbase with Midea's customers and football fans worldwide. Campaigns and digital activities are planned for the upcoming seasons.
To mark the launch, Midea and Manchester City have released a video campaign. In the video, Haaland showcases Midea products in a home setting, emphasizing the brand's "make yourself at home" mantra and creating a link between home life and the football pitch.
Haaland expressed his enthusiasm for continuing the collaboration with Midea, referencing previous campaigns as the club's partner. Midea representatives highlighted Haaland's global recognition and potential, comparing it to the company's own ambitions.